SELECTED WORK · WEBSITE / POSITIONING / EPK
Seth Robichaux
A modern performer website built around old-school showmanship — designed for fans, bookers, producers, and anyone who needs to understand Seth quickly.
The challenge was making the site feel glamorous without turning Seth into a costume.
Seth is a variety entertainer: music, comedy, impressions, cabaret, crowd work, and classic show-business energy. The site needed to communicate range without making him feel unfocused.
I developed the positioning around “a modern variety entertainer with old-school showmanship,” then built the design direction, content hierarchy, booking experience, show architecture, and a dedicated EPK path for industry use.
Stronger Positioning
The site frames Seth as a versatile professional entertainer, not a one-note act.
Industry Ready
The EPK and booking structure are designed for agents, producers, venues, and event planners.
Built to Grow
Shows, video, press, audience capture, and hidden merch infrastructure are planned as one system.