SELECTED WORK · WEBSITE / CUSTOMER FLOW / SERVICE POSITIONING
Lositos Services
A website refresh shaped around a very practical business goal: help Carlos look more professional, explain the business more clearly, and stop losing customers simply because he is busy working.
The biggest problem wasn’t design. It was what happened when a customer needed help and Carlos couldn’t answer the phone.
The redesign work started with the customer journey: what a new customer needs, what an existing property client needs, and how the site can capture useful information while Carlos is on a job.
I helped reposition Lositos as a dependable property-maintenance partner, simplify the calls to action, rethink the projects gallery, improve the Southern Nevada visual direction, and plan estimate requests, work orders, confirmations, and follow-up so the website does more than sit there looking nice.
Clearer Positioning
The site explains who Lositos serves and what kind of property-maintenance relationship it provides.
Better Customer Capture
Estimate requests and automatic acknowledgements reduce the chance that a lead disappears while Carlos is working.
More Credible Proof
Real project photography is curated and presented as evidence of the work instead of a random gallery.